A clear-eyed look at the landscape today makes a few things clear: Planning COVID-19 and our societal response is incredibly disruptive,...

In times like these, it’s really important to get clear about what your view of the near future, even if that's 30 days at a time. Get...

As Shepherd Advisors helps companies focus on better targets, we will often ask, “Who are your growth customers?” Growth customers are...

Outcomes are specific, measurable statements that let you know when you have reached your plan objectives. To achieve high-level...

Strategy is a long-term plan of action designed to achieve a specific goal or set of objectives. A good strategy provides a clear...

Lead Generation, Sales, And Maximizing Lifetime Customer Value To refresh: the growth machine’s first layer focuses on creating value,...

The second layer of the growth machine revolves around two concepts: “Where We Play” and “How We Win.” This layer is all focus and fit;...

Culture may be your most significant and sustainable competitive advantage. Why then are most companies not more intentional about the...

Getting value creation right makes all the difference. Here's why: Building a high performance growth machine in your company begins and...

It’s easy for negatives like losing a major account or conflict on your team to get you down, slow productivity, and cause frustration....

Solving core business problems is a great way to give business growth a boost. Optimizing systems improves efficiency and can naturally...

To sustain growth, build a High Performance Growth Machine (HPGM) by aligning and optimizing the nine elements of your business that work...

How “healthy” is your company? Why do we ask? Because we at Shepherd Advisors see a healthy firm as foundational to building a high...

Growing a business is easy! Just offer products that customers want, price them well, and sell away...right? Well, not quite. Customers...

Where you look matters. Empower your core business with a compelling vision of what success will look and feel like – and then anchor...

One thing is certain: markets change. In an ever-changing economy, developing resiliency is vital. Resiliency is the capacity to recover...