Right Strategy — Well Executed —
Makes All the Difference
That's what we are all about.
By listening deeply, pressure-testing assumptions, and working methodically alongside leadership, we help teams build growth strategies they understand, believe in, and are excited to execute.     
As we work with CEOs and leadership teams, we partner with them through the critical decisions that stimulate growth. The work is rigorous; the partnership is key.
A Different Approach
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Our premise is simple:
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Strategy and outcomes are always aligned. 
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Better strategy. Better outcomes. 
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Right Strategy – well executed – makes all the difference.
  
We bring an inside-out approach to Right Strategy that’s neither formulaic nor imposed. ​It’s discovered through discerning questions, disciplined listening, structured analysis, methodical decision-making, and collective choice.
 
Right Strategy isn’t a document. It’s intentional transformation.
In our early years, we worked with clean technology entrepreneurs to launch, capitalize, and grow their ventures. As markets shifted and opportunities emerged, we began serving a diverse array of small business owners.
 
Emerging from the Great Recession, we focused on “second stage” B2B manufacturers and service companies seeking better market intel and strategy. We increasingly focused on mid-market industrial and service firms who wanted to grow proactively, to double their business in 3-5 years.
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Over time, we’ve found the most meaningful impact comes from helping leadership find, align around, and execute better growth strategies. That’s why Right Strategy is our core work today.
 
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Better Strategy and Execution
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Our client leadership teams are execution-focused, time-constrained, and often new to articulating a formal strategy. Our structured approach meets teams where they are to help them:
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Convert ambitions into clear, actionable strategy  
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Shift reactive decision-making to proactive leadership  
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Co-create alignment and shared ownership   
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Clarify key roles, responsibilities, and decisions
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Move forward with more confidence, momentum, and commitment  
  
We deliver results without complexity or excessive cost. Plus, we’re fun to work with!
Learn more about our approach on our
Strategy Services page.
Our mission is simple: Help companies grow more quickly, profitably, and sanely through Right Strategy, well executed.
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Our vision is a future in which strategy is recognized as a powerful discipline that drives real results – and is no longer considered optional. 
We believe strategy must be accessible, actionable, and essential to how organizations grow. When done well, it aligns leaders, sharpens decisions, and turns ambition into sustained performance. Strategy isn’t a luxury—it’s a decisive advantage.
That’s why CEOs and their teams partner with us.
From Loch, Founder
The “Shepherd” in our name is inspired by the 23rd Psalm. While it’s often read as a religious song, I’ve also seen it as something broader—an archetypal description of the entrepreneurial journey. 
 
The psalm traces three familiar entrepreneurial experiences:
 
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Initial faith in guidance for the journey ahead—and belief that the work has purpose 
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Trials in the valley: uncertainty, vulnerability, dark nights, and the inner growth of courage and trust 
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The realization of greater bounty, security, and peace of mind on the other side 
 
Every company has its valleys. (We certainly do.) Growth is not a straight line, and leadership often feels isolated in the most pivotal moments. But I am reminded that guidance doesn’t disappear when things get hard. Others walk alongside, stay present through difficulty, and help point the way forward. 
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That’s what our name means to me—and why we strive to show up for everyone we work with. 
