NINE CORE ELEMENTS
The growth machine
The growth machine is made up of three layers.
1. In the first layer, a compelling vision, an effective firm, and valuable offers work together to create value in a business.
2. In the second layer, strategic market selection, effective targeting, and strong business positioning work together to convey value in a business.
3. In the third and final layer, productive lead generation, high-impact sales tactics, and partnership work together to capture value in a business.