ALIGN. GROW. SUCCEED.

Optimize your growth machine

Align these nine key business elements to optimize systems, maximize efficiency, and boost sales growth naturally.

What's a growth machine?

Think of the growth machine as nine integrated elements that work together to help create, convey, and capture value in a business. Each system is necessary to achieve growth, yet none is sufficient by itself.

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1

Vision

4

Markets

7

Leadgen

2

Firm

5

Targets

8

Sales

3

Offers

6

Positioning

9

Upselling

NINE CORE ELEMENTS

The growth machine

The growth machine is made up of three layers.

In the first layer, a compelling vision, an effective firm, and valuable offers work together to create value in a business.
In the second layer, strategic market selection, effective targeting, and strong business positioning work together to convey value in a business.
In the third and final layer, productive lead generation, high-impact sales tactics, and consistent upselling work together to capture value in a business.

Creating Value

LAYER 1

A well-defined vision, combined with an effective firm and valuable offers, work together to create value in a business. An effective firm and valuable offers provide value in the present; vision translates this value into a plan for the future.

Conveying Value

LAYER 2

Convey value to the right people by selecting strategic targets, entering the right markets, and positioning the firm for success. Without the right targets and markets, CEOs risk conveying their value to the wrong consumers; without the right positioning, a firm’s true value may not be conveyed successfully.

Capturing Value

LAYER 3

Convert value with strategic sales tactics, consistent lead generation, and effective upselling. Develop a cohesive sales strategy and upselling tactics to increase closing rates, and implement a consistent lead generation operation to keep those new clients coming in the door.

How's your growth machine doing?

Find out what you can do to optimize systems, boost sales, and open revenue flow organically.

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The insights you need

Strengthen your growth machine with high-level insights. Business owners, click below for the key growth strategies you need to differentiate.

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