ALIGN. GROW. SUCCEED.

Optimize your growth machine

Align these nine key business elements to optimize systems, maximize efficiency, and boost sales growth naturally.

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What's a growth machine?

Think of the growth machine as nine integrated elements that work together to help create, convey, and capture value in a business. Each system is necessary to achieve growth, yet none is sufficient by itself.

1

Vision

4

Targets

7

Sales

2

Firm

5

Markets

8

Leadgen

3

Offers

6

Positioning

9

Upselling

NINE CORE ELEMENTS

The growth machine

The growth machine is made up of three layers. In the first layer, a compelling vision, an effective firm, and valuable offers work together to create value in a business. In the second layer, strategic market selection, effective targeting, and strong business positioning work together to convey value in a business. In the third and final layer, productive lead generation, high-impact sales tactics, and consistent upselling work together to capture value in a business.

LAYER 1

Creating value

A compelling vision, an effective firm, and valuable offers work together to create value in a business.

LAYER 2

Conveying value

Strategic market selection, effective targeting, and strong business positioning work together to convey value.

LAYER 3

Capturing value

Productive lead generation, high-impact sales tactics, and consistent upselling work together to capture value.

LAYER 1 | CREATING VALUE

Vision, enterprise, and offers

A well-defined vision, combined with an effective enterprise and valuable offers, work together to create value in a business. Enterprise and valuable offers provide value in the present; vision translates this value into a plan for the future.

LAYER 2 | CONVEYING VALUE

Markets, targets, and positioning

Convey value to the right people by selecting strategic targets, entering the right markets, and positioning the firm for success.  Without the right targets and markets, business owners risk conveying their value to the wrong consumers; without the right positioning, a firm’s true value may not be conveyed successfully.

LAYER 3 | CAPTURING VALUE

Sales, leadgen, and upselling

Convert value with strategic sales tactics, consistent lead generation, and effective upselling. Develop a cohesive sales strategy and upsetting tactics to increase closing rates, and implement a consistent lead generation operation to keep those new clients coming in the door.

Get a growth machine check-up

How's your growth machine doing? Find out what you can do to optimize systems, boost sales, and open revenue flow organically.

©2019 by Shepherd Advisors