North American WINDPOWER Article: How Purchase Decisions Affect the Utility-Scale Buy Chain
North American WINDPOWER Article: How Purchase Decisions Affect the Utility-Scale Buy Chain
Maureen Ybarra
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Tue Aug 17, 2010 @ 06:18AM
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Shepherd Advisors' Loch McCabe and Tim Kumbier's article in North American WINDPOWER (Vol. 7; Num 7; August 2010) asks the fundamental question: Do you understand the rationale behind your customer's buying decisions? Policies, regulation and economic conditions factor greatly in the buy chain but also having a better understanding of purchase dynamics can help manufacturers and service companies be more successful wind industry suppliers.
To read the article, click on the picture below:
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