Shepherd Advisors

WEBINAR SLIDES:  /media/AA/AC/shepherdadvisors/downloads/180983/Shepherd_Advisors_Webinar._Nov_3_2011.pdf

WATCH AND LISTEN: The November 3rd, 2011, Webinar can be viewed by clicking the following link: /media/AA/AC/shepherdadvisors/downloads/182073/2011-11-03_14.00_POSITION_FOR_GROWTH__Using_Market_Research_to_Send_the_Right_Message_to_your_Customers.wmv

(please note:   The audio recording starts with an echo, but this clears up after 2 minutes) 

Please contact Dave Crumrine (Dave@ShepherdAdvisors.com or 734.975-0333) if you have any comments or questions.

The webinar addresses:

• RIGHT PLACE: Understand how to assess the competitive landscape to more strategically position your product, service, and company.
• RIGHT MESSAGE: Formulate your "essential" marketing message(s) to more effectively connect with the customers you want.
•  RIGHT DELIVERY: Determine where and how to convey your message to ensure its heard above the competitive noise in the market.
  The presentation also includes examples of how companies have used market research tools and best practices to their advantage.